Autor: Timothy Jung
ISBN-13: 9783319640266
Veröffentl: 30.09.2017
Einband: Book
Seiten: 384
Gewicht: 738 g
Format: 241x161x30 mm
Sprache: Englisch

Augmented Reality and Virtual Reality

Progress in IS
Empowering Human, Place and Business
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Part I: Augmented and Virtual Reality in Tourism.- Part II: Augmented and Virtual Reality in Retail and Fashion.- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling.- Part IV: Augmented and Virtual Reality in Healthcare and Defence.- Part V: Augmented and Virtual Reality Design & Development.- Part VI: Augmented and Virtual Reality in Industry.
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
Editiert von: Timothy Jung, M. Claudia tom Dieck
Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.

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Autor: Timothy Jung
ISBN-13:: 9783319640266
ISBN: 3319640267
Erscheinungsjahr: 30.09.2017
Verlag: Springer-Verlag GmbH
Gewicht: 738g
Seiten: 384
Sprache: Englisch
Sonstiges: Buch, 241x161x30 mm, 50 farbige Abbildungen, Bibliographie