Autor: Jay B. Barney
ISBN-13: 9781422157633
Veröffentl: 01.10.2010
Einband: Buch
Seiten: 272
Gewicht: 530 g
Format: 240x166x24 mm
Sprache: Englisch

What I Didn't Learn in Business School

How Strategy Works in the Real World

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Part One: The Team and the Problem
The Consulting Team
The Client Team and a Surprise
A Coffee Disaster
Part Two: What Is the Problem?
A Present Value Mystery
It s the Industry
It s Not Just the Industry
Which Industry Is It?
It s All About Synergy
On Synergy and All that Stuff
On Value Chains and Sustained Competitive Advantages
Part Three: Mid-Course Corrections
Throw Out All the Rules
Well, Not All the Rules
Part Four: Analysis Is Not Strategy
How to Evaluate the Alternatives
Me Cracking the Case
The Case Cracking Me
An Informative Cab Ride
Back to the Lab
What Are the Core Competencies
Part Five: Making Strategy Happen
Getting Ready for the Final Push
First Time Out of the Box
Planning for Change
Final Presentation
On the Beach
Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.
John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.
John and his cohorts aren't 'real', What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts.
This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.
Autor: Jay B. Barney, Trish Gorman Clifford
Gorman Clifford is the Director of Global Strategy Learning at McKinsey & Company. She helps mid- and upper-level managers strengthen their strategic capabilities through consulting and other learning experiences.
Jay B. Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish

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Autor: Jay B. Barney
ISBN-13:: 9781422157633
ISBN: 1422157636
Erscheinungsjahr: 01.10.2010
Verlag: Harvard Business Review Press
Gewicht: 530g
Seiten: 272
Sprache: Englisch
Sonstiges: Buch, 240x166x24 mm, Illustrations