Autor: Michael Levy
ISBN-13: 9780078028991
Veröffentl: 01.12.2013
Einband: Buch
Seiten: 670
Gewicht: 1610 g
Format: 282x6x30 mm
Sprache: Englisch

Retailing Management

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SECTION I - THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing

Chapter 2: Types of Retailers

Chapter 3: Multichannel Retailing

Chapter 4: Customer Buying Behavior

SECTION II - RETAILING STRATEGY

Chapter 5: Retail Market Strategy

Chapter 6: Financial Strategy

Chapter 7: Retail Locations

Chapter 8: Retail Site Location

Chapter 9: Human Resource Management

Chapter 10: Information Systems and Supply Chain Management

Chapter 11: Customer Relationship Management

SECTION III - MERCHANDISE MANAGEMENT

Chapter 12: Managing the Merchandise Planning Process

Chapter 13: Buying Merchandise

Chapter 14: Retail Pricing

Chapter 15: Retail Communication Mix

SECTION IV - STORE MANAGEMENT

Chapter 16: Managing the Store

Chapter 17: Store Layout, Design, and Visual Merchandising

Chapter 18: Customer Service

Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise.
Autor: Michael Levy, Barton A Weitz, Dhruv Grewal
Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He earned a PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the University of Miami marketing faculty as professor and chair. Professor Levy has published over 50 articles in leading marketing and logistics journals and currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, the best-selling college-level retailing text in the world, and was co-editor of Journal of Retailing from 2001-2007.

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Autor: Michael Levy
ISBN-13:: 9780078028991
ISBN: 007802899X
Erscheinungsjahr: 01.12.2013
Verlag: McGraw-Hill Education Ltd
Gewicht: 1610g
Seiten: 670
Sprache: Englisch
Auflage 14009, 9. Auflage
Sonstiges: Buch, 282x6x30 mm